top of page
  • Jim Martin

Crucial Hiring Tips

Updated: Apr 27, 2023

hand on whiteboard exclaiming now hiring

Writing a compelling job description is essential for luring top automotive talent. According to LinkedIn Employer Brand Statistics, job postings with a strong employer brand attracted 50% more qualified candidates. This emphasizes how crucial it is to write compelling job descriptions and have a strong online reputation. It not only draws in top talent but also fits with your business's distinct character and values.

In this article, we'll examine the essential components of an excellent job description for the automotive industry, as well as how to emphasize the position's key responsibilities, benefits, and requirements. We'll also go over ways to attract top candidates by including information about your company's culture and values in the job description. This article will give you the tools you need to write job descriptions that stand out and draw the best candidates, no matter what the position.

The following are the essential components:

An Unambiguous and Strong Job Title is needed.

In terms of your job description, your title is like the hood ornament. Make it count since it's the first thing prospective candidates see. Avoid buzzwords or jargon that could mislead or confuse candidates and instead use language that accurately reflects the position while also being simple to understand.

The Essential Conditions and Qualifications.

Be clear about the necessary qualifications and requirements for the position but keep the list concise. Avoid compiling a long list of requirements that might deter candidates. Concentrate on the essential credentials required for the position, such as certifications or experience.

Exciting Duties and Responsibilities.

Clearly state the position's main responsibilities and obligations. Draw attention to the exciting and distinctive aspects of the job that set it apart from others. Think about typical defection points for the position you are looking to fill and prioritize how you are different. If it is a technician be sure to mention if you have a sign-on bonus, a tool allowance, an air-conditioned shop, great parts department with proper stocking, plenty of work, paid training, a flexible schedule, or any points that a Technician in your demographic may find value in.

The Alluring Benefits and Compensation.

Don't be afraid to mention benefits and pay in your job descriptions. Candidates are interested in learning about the salary, healthcare, retirement plans, and other benefits they can anticipate. Be honest and provide a starting salary or a salary range. This can assist in attracting the best candidates and keep them from squandering both their and your time by applying for jobs that fall short of their financial or benefit expectations. Make sure what you are presenting can truly be obtained. Be sure not to overlook any of the many benefits you offer. You must build value in your open position.

The Special Brand Culture and Personality.

Don't forget to incorporate your company's distinct brand personality and culture into your job descriptions. Display the unique qualities that make your business stand out and the reasons why candidates would want to work for you. #1 in sales for, a fun work environment, Best CSI scores, Family Friendly, etc. Be sure to advertise and have ready a clear career path for your position.

Use the voice and tone of your brand.

Don't be afraid to add personality and humor to your job descriptions if your brand is fun and humorous. Keep your job descriptions more formal and straightforward if your brand is more serious and professional. Bring Attention to Your Company's Attitude. “We're looking for a sales superstar who can close deals more quickly than a sports car on the Autobahn” certainly conveys a fun environment. Job seekers are searching for organizations that share their values and beliefs as well as positions that match their qualifications. You can draw applicants who are not only qualified for the position but also supportive of the mission and goals of your business. Keep it real.

Here are some ideas for incorporating your brand's culture and values into your job descriptions:

Start with the mission statement of your company. The mission statement of your business should effectively convey the culture and values of your company. Use your vision statement to outline the goals and objectives of your business. Include both in your job descriptions to help candidates understand how their responsibilities relate to the overall goals of your business. What additional values does your business uphold? What principles do you uphold? Ensure that your job descriptions reflect these principles. If teamwork and collaboration are important to your business, for instance, you might use the phrases "We work together to achieve our goals" or "We support and encourage each other to succeed."

Utilize employee endorsements.

Including employee endorsements in your job descriptions can be a potent way to gain new talent. Include quotes from current workers who have spoken about their experiences working for your company in job descriptions. Candidates are more likely to believe the word of employees than the company itself. Be genuine in your job descriptions above all else. Avoid attempting to be someone you are not. Candidates will be turned off by the lack of authenticity and see-through the false front.

Promoting Your Job Descriptions on Social Media.

Social media is a crucial tool for businesses to advertise job openings and draw top talent. You can engage with candidates, reach a larger audience, and develop your employer brand by utilizing social media. Post Your Job Openings on, Facebook, LinkedIn, Indeed, and Your Website. Use hashtags to make your job descriptions more visible on social media. To reach a larger audience of potential candidates, use pertinent hashtags like #HiringEvent, #NowHiring, #AutoCareers, #AutomotiveJobs, and #AutomotiveTechnician. Additionally, To promote your employer brand, you can also develop your own custom hashtag.

Interact with Your Fans by leaving comments, responding to inquiries, and sharing pertinent content. As with any lead, it's critical to act quickly. This will enable you to connect with potential hires and present the culture and values of your business. Utilize Images to Draw Attention. Visuals like pictures, videos, and infographics are more interesting and captivating than just text.

Utilize employee advocacy when hiring.

Your company's best social media supporters may be your employees. Encourage your staff to post your job descriptions to their personal social media networks and profiles. By doing this, you'll be able to reach a larger audience and promote your business as a great place to work. Some dealers pay recruiters' fees or provide position-specific tools to staff members who bring in new talent.

To draw top talent to your automotive company, writing a compelling and effective job description is crucial. Keep in mind to highlight your company's culture position and concentrate on the precise skills and qualifications needed for the position. You must build value in what you are offering. Use social media to reach a wider audience. With these tactics in place, you'll be well on your way to accelerating the search for automotive talent.

At Fixed Operations Development, we envision a future where car dealers and managers are equipped with the tools they need to thrive in the ever-changing landscape of the car business. We strive to be the leading provider of innovative solutions that help our clients achieve sustainable success and create a culture of excellence. Our goal is to transform the industry by creating and enforcing processes and standards for efficiency, customer satisfaction, and employee engagement. We are committed to empowering our clients to become the go-to shop for their guests and drive long-term growth and profitability.

You can reach us at any time by calling (813) 602-1964 or emailing

Happy Hiring!

6 views0 comments
bottom of page